A Study on the SWOT Analysis From Knowledge Point of View ─ The Case of a Taiwan’s Community University

The purpose of this paper is to map SWOT analysis to the problem familiar and knowledge familiar dimensions and meet the challenge of knowing little about the problem and lacking of related knowledge by integrating the peripheral vision. In the SWOT analysis from knowledge point of view, organizations can narrow the internal and external gap in order to retain competitive advantage and diminish the danger of the critical challenge. The study first uses a qualitative interviewing approach which is useful to obtain an initial overview of managerial focus. The presented integration framework includes monitoring and learning from the periphery and takes a community university for real case to demonstrate how an organization can develop strategies under tough situation via the new method. Through learn and collaborate, adjust from feedback, organizations may emergence useful and helpful knowledge.